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The Retirement Tactic: A Cool Viral Marketing Tool?
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[Your Name here], I am going to Retire from IM
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Time and again, you have perhaps received emails from ‘gurus’ with a subject line similar to the above. When I was new to internet marketing, I used to wonder why any successful marketer would want to retire from the lucrative world of internet marketing! Later I realized that it is a way to create buzz. Sure, some upright marketers walk the talk, but most use it as a ‘viral marketing’ tool.

If all of your marketing efforts are dying, you may create a ‘retirement buzz’ like the above and then offer your subscribers a high ticket item as a way of ‘celebrating’ your retirement.

Hmm, since when did people start to ‘celebrate’ retirement?

You know, some things never change. I don’t know of your feelings for these kinds of marketing tactics but I hated them before and do so even today! When I was first exposed to this ‘retirement tactic’, I thought that the guru was really retiring. Days passed, so did months. The next email I got from him was about a ‘HOT’ product he was launching. And I thought he ‘retired’!

When I received that email, the very first thing I did was to hit the unsubscribe link. And till today, I continue to do the same thing! A few days ago, another marketer used this ‘retirement tactic’ to sell his $200 item. Once again, I unsubscribed from his list.

I am sure there are others too who feel this way. The reason I hate this marketing method is because these marketers think that their subscribers are naive folks who would believe just about anything. It directly conflicts with my email marketing ethics. My motto is:

‘Never Treat Your Subscriber Like A Fool’

End of rant.

If You Use Alex Goodall’s IM Index 2.2.0 - How To Fix Missing Shortcuts

You know, I really like Alex Goodall’s IM Index Map software very much!. I have purchased several Desktop organization softwares but this is one tool which I continue to use even today. It has helped me not only with organizing my internet marketing stuff, but also in clearing out junk and garbage from my hard drives. I purchased it from a WSO which is sadly no longer available, but you can find it here.

The only thing I don’t like about Alex is that he sometimes makes some ‘drastic’ changes to his software. Sure, these changes are for the long term benefit of his customers, but they can also land you in ‘short-term’ trouble. Like it happened when I upgraded to version 2.2.0 recently. Alex changed some folder names in the map which made my remote shortcuts useless. With several broken shortcuts, I didn’t know what to do so I emailed Alex but he didn’t have a clue as to how to fix them. Neither was I in the mood of fixing dozens of broken shortcuts manually. So I hit the omnipotent Google.

I searched for a ‘broken shortcut fixer’ for hours; finally landed at the Iolo.com website. Their System Mechanic software claims to fix broken shortcuts automatically.

Well, this was exactly what I wanted, but I was not sure if it would really work. So I downloaded the trial version of the software and gave it a free run. The tool took hours in finding the broken shortcuts but after that fixing them was like a piece of cake! What impressed me more was that the software has more tools than what I wanted: registry repair tool, duplicate file remover, memory optimizer, and lots more that I cannot even list here.

Ok, so I was happy and clicked the upgrade button. Actually I upgraded to the pro version (it costs only $10 extra) which has anti-virus and spyware protection built-in.

If you are an old subscriber, you perhaps know that I have been using Norton for about 4 years now. While Norton is good for what it does, it is major system hog. I knew this all along, but couldn’t find anything better. When I finally found System Mechanic Pro I thought: ‘Well, it is time to get rid of Norton ;-).’ So I uninstalled Norton and am using System Mechanic Pro in its place.

Long story short: if you have broken shortcuts on your PC, System Mechanic is a good tool for fixing them. Note that I don’t gain anything by recommending it to you, but I know it is a tool worth keeping in your arsenal. Here are the links to the free trial version downloads:

System Mechanic=> http://iolo.com/sm/7/std/download.aspx

System Mechanic Pro => http://iolo.com/sm/7/pro/download.aspx (if you want anti-virus and spyware protection too).

You don’t need to provide your personal contact information in order to download the softwares!

Oh yeah, two more things. When using the broken shortcut remover tool, make sure that you choose to move the invalid shortcuts to the Recycle Bin (instead of deleting them permanently) by clicking on the ‘Options’ button; this way you can retrieve the broken shortcuts at a later date should you need them. And if you are using the registry repair tool, make sure to keep a backup copy of your registry on your hard drive!

I wish you the best with them, and let me know how you fare with these tools!

As always, feel free to leave your comments as I appreciate them a lot!

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