10 thoughts on “Is This Firefox Addon Eating Into Your Adsense Income?

  1. Thank you for letting us know about this. A lot of people, myself included, might not at first get the connection between installing the plug-in and not seeing their ads. They could spend a lot of time trying to sort out the problem. It helps a lot when you bring something like this to our attention.

  2. It's a tough call. As a publisher, it's *my* page, and anything you do as a reader to modify that is kind of offensive. On the other hand, ads can be offensive too.

    I think a lot of us web folk have become blind to the ads anyway, so using an ad blocker might just be for the noobs.

    It's a free country and so far a free internet -- anybody can do anything, as long as it doesn't harm another. And NOT getting AsSense revenue is not harming you. After all, visitors need not access your site in the first place.

    By the way, we're see something similar in television -- namely TiVo. I love that I can skip 30 seconds at a time. The TV execs and ad agencies disagree, I'm sure.

    1. Haha, Bill I hate TV now. I have stopped watching it since 2004, and after that my Mom canceled the cable network subscription lol! When I was a kid TV was my only addiction. Things have changed now. I am glad I can at least "fast forward" all the ads on a PC screen that I cannot do on the TV ;-)

      Back to online advertising, it is a case of minority ruining it for the majority. Adsense is abused by MFA site builders. Popups are abused by webmasters who add too many of them on a page, which annoys visitors. Email marketing is abused by spammers-both the "in your face spammers" and ones in the garb of "gurus".

      Banners lost their charm when they become too commonplace and flashy, so much so that instead of looking attractive, they looked vulgar and cr*ppy. This is not to say that banners are dead. If you do it right, they would still earn you revenue. Definitely avoid the "animated banners" and keep it "plain Jane"! ;)

  3. If people are blocking ads I would think it's very unlikely they'd ever click on an Adsense ad.

    Or any other ad.

    That being the case is it really any big concern?

    I think any los of revenue will be minimal.

  4. Ouch!!
    Just hope that Firefox stays in the minority. Although like most enlightened marketeers I use Firefox, I do find that the majority of friends & colleagues still use IE and wouldn't have a clue on how to change - thank goodness!
    Or we need some expert to come up with a wordpress plugin that prevents showing a page to anyone using the firefox plugin

  5. People have been using the HOSTS file which if configured right can block Google ads as well as any ad (even private network ads, for years. One needs to be slightly computer literate to do it. & Of course they would have to first be shown the ad and obtain the address to add the redirect to the HOSTS file.)

    With a popular and MUCH easier way to block ads, seems at some point, as more people use it, even having network ads won't be worth the trouble.

    I wonder, if the plug in can block hop-links to affiliate products from some of the large affiliate directories? Certainly doesn't seem it would be that hard to do.

    Somehow, even though I ignore most ads myself, that an organized, easily implemented roadblock to commerce is decidedly un-American (un-humanitarian if you want to take it that far)... especially in the current economic climate.

    Even if it only is available to FF users and only 10% of them install it, what percentage of the GNP would become extinct? Many of those ad sales are impulse sales. If they don't see them, no impulse. No Impulse no sales. No sales, no economic recovery. Hmmm...

    1. @Alec, yes, my server logs have always shown that majority are IE users. But I have heard even IE has similar ad blocking addons. Besides, there is the "information bar" that blocks a lot of Active X stuff anyway, and it is a pain to turn that off :)

      I cannot however say whether Firefox would remain in the minority after say, 5 years from now. The web is changing constantly! When I started, IE, Netscape and Opera were probably the only dominant browsers. Now see! ;)

      @Mark, the economy would be affected a bit, but probably not much. On another note, as I said, if someone takes the trouble to install such an addon, such a visitor is a typical "freeloader" or "tyre kicker" and unlikely to buy anything or click on these ads. It is no different that people who install popup blockers for getting rid of annoying popups or buying spam filter softwares to combat email spam. Has such stuff ever made any big impact on the economy in general? We IMers don't even think about such stuff anymore because "spam filters" and "popup blockers" have become a norm. Maybe adblocker addons would also become the norm in due course of time!

      Sure, if a marketer relies too heavily on any one system he is sure to perish. Thus, if your ads are primarily Adsense, or popups, or if you make money primary from email marketing, you may see a dent in your income. But if you use multiple sources/systems then such roadblocks are unlikely to worry you! ;-)

      Yes affiliate ads, if you do it like I said, it should not be blocked. Keep it plain html, or text. If it blocks such ads then it has to block ALL images, text and links, and then, what would remain for the web surfer to see? It DOES offer an option to block selected image(s) on a site but it is turned off by default; I think you need to right-click on the image you want to block to get that option! JavaScript is certainly best avoided (IMO Curl is a lot better than JS though it is still at its infancy). :)

      Good to see you Mark. Without you, the discussions don't really get any "push", lol! :)

  6. Google isn't really so dependent on javascript since they implemented server side ad management.

    The adsense parameters that used to be held in the webpage are increasingly on file centrally at Google - in which case all they should need is a call to the appropriate ad reference number.

    Such a call could probably be implemented as a simple html anchor link with an external image reference.

    Ironically, the ad blocker would then probably harm Google's competition more than Google - thus reinforcing big G's PPC monopoly!

    History is full of unintended consequences.......

  7. I'm not too worried about it. Since this can only be used for firefox and for most of my sites I only get about 10%of visitors using firefox it shouldn't make much of a dent. Plus if you think about it the great majority of people adding this on probably don't often click on the ads, so it's not really taking away from you. Or at least that's how i see it.

  8. There have been a variety of Firefox plugins to block ads of all kinds and even change affiliate links for many years. See the post linked from my name above.

    Ultimately, without internet advertising, there would be no free websites except for public service or sales sites. None whatsoever.

    And as I see it, my website is my property. A visitor downloads it to their computer because they want something from it. I don't send/push the site to them, they REQUEST it from me.

    In other areas of life, when someone asks you to help them by giving something of yours for free, it would be considered outrageous for them to then attempt to dictate terms to you.

    Bottom line... If you can't accept the ads, don't visit the site.

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