Category Archives: Private Label Rights

Do PLR Rights Really Matter?

As a plr seller myself, I thought you might be interested in knowing about the kind of rights you should/shouldn't offer to your customers, especially if you are looking forward to creating and selling your own plr product.

As always, I will merely give you suggestions; ultimately it is up to you to make the final decision. :)

1. What Kind of PLR Rights Should You Offer to Your Customers?

There is nothing set in stone about plr rights: you can offer "restrictive", "unrestrictive" or "flexible" rights. YOU, being the seller, are free to decide what rights you want to assign to your customers.

At the same time, you need to be aware of current market trends. Being too inflexible and restrictive can spell doom for your plr business in the long run.

Ultimately you will want to have a rights statement which is not too restrictive, while preserving the value of your plr package.

You live and learn in the plr business, just like any other venture. You can take a look at my plr rights statement at:

http://arindamchakraborty.com/plr-rights.html

Believe me, this is not the first version of the statement; this statement has gone through numerous revisions and updates.

I cannot remember it exactly, but I think that when I started out, my plr rights statement went along these lines:

[YES] Can Be Edited Completely and Put Your Name on it.
[YES] Can be used as web content
[YES] Can be used in an autoresponder e-course
[YES] Can be used in a special report (free or paid)
[YES] Can be used in an ebook (free or paid)
[YES] Can be submitted to article directories
[NO] Can be added to paid membership sites.
[NO] Can be offered through auction sites.
[NO] Can sell Resale Rights.
[NO] Can sell Master Resale Rights.
[NO] Can sell Private Label Rights.
[NO] Can be published offline

When I first started out, I didn't allow offline publishing of plr content without my permission; I did this this because I was essentially following the 'herd': that is, other plr sellers (many sellers either charge extra for offline publication of plr content or disallow it altogether).

In those days, I used to keep getting emails from prospects about whether they could use the plr content to publish their book.
 
I finally discussed it with my friends, many of whom happen to be plr sellers themselves. While the answers were different on the surface, I did manage to see a pattern in all of them: as long as I don't have any intention of publishing the plr content offline or charging my customers extra fees for offline publication of my content, I can safely allow it to my customers.

Since I had no such intentions, I conveniently changed '[NO] Can be published offline' to '[YES] Can be published offline'!

A few months after this, I got an email from one of my Fatlossplr.com subscribers (Fatlossplr.com used to be a membership site in those days, and I think some of my Nuttiezine subscribers were part of it). He said he was cancelling his subscription because I didn't allow plr content to be added to membership sites 'as is'.

I didn't give much heed to it as I was not going to devalue my plr content in the quest of satisfying one odd customer. But I figured I could add one more right to my plr statement:

[YES] Can be added to non-PLR membership sites (for your members' personal use ONLY)

It is much better than saying '[NO] Can be added to paid membership sites' or '[NO] Can be added to free membership sites', or both! The clarity and transparency of your plr rights statement is one of the most important factors in determining the number of sales you make!

Later I also noticed that my plr rights statement was silent on matters like: whether the buyer could giveaway or sell any product created from my plr content. While most people would assume that this is allowed, I thought I could add this as well.

[YES] Can be given away
[YES] Can be sold

Of course, this only applies to any derivative product you create from my plr content, NOT the raw plr source code! :)

In fact, I still keep updating it. Just today I changed '[NO] Can be offered through auction sites' to '[YES] Can be offered through auction sites'!

By implication, it means you can sell any 'derivative product' you create from my plr content on auction sites; you just cannot resell the private label rights to your customers!

If any of my plr customers are reading this, please note that what you see on the page http://arindamchakraborty.com/plr-rights.html takes precedence over everything else and is effective immediately! So if you see anything contrary in your PDF Readme file, just disregard it and follow the above page! 

Since it is not possible for me to update the Readme files of all of my plr products every time a little change occurs, I have created a separate webpage for this! I might as well simply link to this page from within the Readme file from next time! ;)

So you see, I lived and learned through trial and error, and now you have the whole plr statement before your eyes. Of course I don't think I could make it any more flexible, what do you think?

http://arindamchakraborty.com/plr-rights.html

Enough of rambling; I just wanted to tell you that you won't be able to make a 'perfect' plr rights statement right at the first instance, so don't freak out on it.

Get feedback from your customers and fellow plr sellers, and use your discretion before you take the final decision. Remember that you are free to decide what rights you want to offer to your plr customers.

2. Should I offer Resell and PLR Rights to my PLR Content?

Short answer: no. If you sell resell or plr rights to your plr content, your customers will become your immediate competitors. You have nothing to say if he puts up a competing WSO just above yours: after all, YOU gave him that right!

Another reason is: when you offer resell or plr rights with your plr content, there will be 1,000 times more customers using that content. Even if this means nothing to you, it means a lot to your customers.

Just imagine: people will know that after a while, another seller is going to offer your plr product at a much cheaper rate than yours! In that case, why would they buy from you?

Dilution is of course not an issue in my book: with plr content, whether it is sold to 100 or 1,000 people, it doesn't matter to you as a customer; firstly because 70-80% of those who buy plr content never use it and leave it to rot on their hard drives, and secondly, whether 10 or 100 people use the plr content, you will rewrite the plr content anyway to get good rankings; if you don't rewrite it, then you are not a smart businessman in the first place (now, you can of course make money with unchanged plr too but that is out of the scope of this article).

So those are the reasons for not offering resell or private label rights to your plr source code.  

You might be thinking that if you don't allow resell and plr rights you won't make as many sales as you would otherwise. If so, here is some food for thought: smart buyers will appreciate the fact that you are being somewhat "restrictive" with your rights so that only those who are prepared to make the best use of them will buy your plr content.

At the same time, you are also weeding out all the lazy customers who buy content only for the purpose of reselling it at a much lower price at DP forum or a $1 membership site :)

As long as you are providing value and charging the right price for your product, everything else will fall in place!

Some marketers offer unrestricted private label rights as an excuse for jacking up the prices of their plr products. If you want, you can go that route, but I won't probably buy from you (for the above reasons)!

Even if I don't believe in this idea personally, many people do subscribe to the philosophy that if a great number of restrictions exist that must mean that the plr pack has greater value; for your information, these people won't buy from you if you offer resell or private label rights with your content!

Therefore if you are not offering resell/plr rights to your private label content, you score points over your competitors who are offering 'unrestricted plr rights'!

I don't know if it is just a coincidence, but most of the time I have found that unrestricted plr products are often either complete trash or "cheap", commonplace stuff.

On the other hand, the sellers who are somewhat "restrictive" in their rights offer better content and value! Have you found something similar? I hope I am not the only one of a kind :)

Limiting the number of plr licenses is something totally different. I used to limit the number of my plr licenses to 30 or 50, but then I found that I am essentially limiting my earning potential that way.

I had discussions with a few plr stalwarts who sell 'unlimited licenses' of their plr content, and they told me that their packages sell out in spite of that!

There are actually two reasons why you don't need to worry about how many copies of a given plr product are being sold.

1. If you are a smart marketer, you know that the smart way to make money from plr content is by rewriting it. So whether 10 or 100 people are using the content should hardly matter to you!

2. If you are a lazy marketer, you won't use the plr content anyway, so no worries! ;) Btw, like I said, most of the people who buy plr content never use it, and I am one of them too!

Sadly enough, we IMers suffer from disease of accumulation and compulsive buying, and at the end of the day, plunge ourselves in neck deep debt! :D

I am not going to pay if any seller charges ridiculous prices on the pretext that he is selling content only to 20 people; this is because I know I have to change the content anyway. I regularly buy plr content from Tiffany Dow and you know that she doesn't limit the number of available copies; but since people love her content, they buy from her (I had it straight from her mouth, lol).

Ditto for Alice Seba, even though I buy only occasionally from her! Honestly I have not seen much of a difference in sales when I switched from selling 'limited copies' to 'unlimited copies'.

My sound advice is: if you are selling plr content, allow your customers to pass on only Personal Use and Basic or Master Resell Rights to their customers.

Restrict the private label rights only to YOUR customers; that way, both you and your customers benefit from the transaction. If anyone needs plr rights, they can get it only from you!

Side note: If you are dying to offer unrestricted plr rights to your content, you should ask your customers not to start reselling the product (s) before a certain date (that is, the date on which your promotion is going to end)!

If you think this article is a 'pitch', you are not entirely wrong. :)  I will shortly be releasing my very own ebook on how to monetize plr products. It is going to be available as a series. I hope you will like it. It is geared toward both to plr buyers and sellers!





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Do You Rewrite Your PLR Articles This Way?

I don’t know if you are aware of a very recent HOT thread in the Warrior Forum where several warriors 'bitched' a fellow who was selling an article marketing report in his WSO. Reason: well, he was apparently telling in the report that if one takes an article from the web, rewrites 40% of the content and submits it to Ezinearticles.com and others, then that is okay! Hmm, not ok, right?

So a bunch of Warriors jumped in defense of 'good writers' and lashed out the seller. Later it turned out that the entire thing was a joke, and the seller was actually telling people to rewrite 100% of an article before submitting it to article directories. It all started with one bungled email.

So what this article is all about? You mean, you didn’t get it yet? Well, I will tell you about something regarding article rewriting you probably didn't know about!

Look, I don’t rewrite articles anymore. What I now do instead is just look up a couple of articles on the topic, then jot down the main points, and write my own article from scratch.

But when I used to rewrite, I would do it in an easy way: instead of trying to rewrite an entire article, which would have been overwhelming to say the least, I would rewrite the article part-by-part, or say, paragraph-by-paragraph. I found that by splitting a plr article into small chunks of texts, I was able to complete the rewrite process faster than trying to rewrite the whole thing at a time.

After that, I would just re-arrange the paragraphs. Let's say that the original article lists the top five traffic generation techniques in the following fashion:

1. Article marketing

2. Blogging

3. PPC

4. JV Giveaways

5. Social networking

I can re-arrange the points as follows:

1. Blogging

2. Article marketing

3. Social networking

4.  JV Giveaways

5. PPC

There is a reason behind it: long ago I had seen someone on the Warrior Forum point out that while IDEAS cannot be copyrighted, the ARRANGEMENT of the ideas can be! If the paragraphs in your article is arranged in the same fashion as the original article, you MAY get in trouble. I am not saying that you would, but there is still a chance.

And I don’t want to take any chances. I want to be on the safe side. So, that is how I used to do article rewrites. I no longer do it though. :)

If you ask me, I would say that article rewrite is just another lame 'shortcut' for IMers. Writing an article from scratch would probably take a little bit longer but you will notice that this article pales in comparison to the rewrite version.

All the best with article marketing. I have a report coming up soon which will be on how to monetize plr articles and that includes the process I used to follow to rewrite articles. Call that a shameless plug if you want. :D

How do you do your rewrites? If you want you can share with me. :)

Do PLR Writers Suck?

Few days ago, I happened to stumble upon a post at the Warrior Forum - the poster was *asking* a question whether PLR writers as a whole suck or not. The poster herself is a PLR writer and if you haven't already guessed it, the question was asked in humor :) Her post was prompted by a blog reader who posted a comment on her blog that he doesn't like PLR writers and that he considers them cheap laborers. Anyway, I just thought I'd ramble my opinion here (well, what else is this blog for, anyway?), and at the end of the article, you will find the keys to unravel the mystery. ;)

A little about the poster, Courtney- I know her for some time, have seen her writings and I really think she is one of the best writers around. She sells PLR, as well as does ghostwriting. IMO selling PLR stuff doesn't make her any lesser writer. You may already know that even top writers like Tiffany Dow and Bev Clement sell PLR stuff; does that make them cheap laborers? When it comes to ghostwriting, they command top dollars. Personally, I think that PLR writing and ghostwriting are completely two different jobs requiring different levels of commitment from the writer. But in both cases you need to deliver good content! Anyway here is my 'short', humble opinion on PLR writing, and how easily you can make a living from it -

PLR writing can be used both as a short term as well as a long term living. In one of my previous posts, I recommended this profession to my NuttieViralizer subscribers. The fact remains that if you are a starving writer with little income, you should really consider selling private label rights to articles, ebooks, videos or graphics as WSOs. It is of course a short term income, but looking beyond that, you are also making a good reputation for yourself in the forum, as well as building a list of customers whom you can blast a WSO offer whenever you want!

Remember that while at first you will face some skeptics who might post negative comments on your WSO thread, you will soon find out that you will have a loyal fan following, provided of course that you deliver quality content. That is because most people don't deliver quality. Now how can you also convert this into a long term income?

If you have a strong hold over a niche - I mean if you know a lot about a particular niche (yep, even the internet marketing niche would do), you can start off a membership site where you deliver articles and reports related to that particular niche each and every month. Your past customers will obviously jump on this offer. I recommend pricing this membership at no more than $9.95 to $12.95 at the start; you can always increase it later. 

After that, your only commitment would be to deliver a certain number of articles and reports as promised to your members, and you get paid month after month, forever. Want to know someone who follows this exact business model? Well, you can take a look at my friend Nathan's website. His IM PLR membership is one which I'll never cancel, not only because of the quality of materials he delivers each month, but also because of tons of bonuses he puts up. His site is PlrProductsParadise and this is the only internet marketing plr membership site I recommend to you.

Find Something That Works For You: Just make sure that you don't try to write on niches that you know nothing about! And don't try to outsource this stuff, unless you are outsourcing it to the Warriors, which means you'd have to spend a small fortune on it. And if you are a good writer, why not write all the materials yourself and pocket all of the profits? To maximize your income, you can of course start an affiliate program, but if your aim is to keep this membership exclusive, then an open affiliate program may not be a good option for you. In that case, you can secretly form a joint partnership or JV with a few of your close friends and ask them to promote your membership site to their lists. Make sure you give them a complementary lifetime membership to your site to make it really worthwhile for them, not to speak of the commissions. ;)

Another thing I should tell you is that you should not try to build a membership site unless you have made a strong rep for yourself in the Warrior forum and also built a moderate-sized customers' list. The last thing you want is to create a large membership site, put up all the content and then wonder why the hell you're not getting any customers! :D

Don't Write Crap, Ever! I know it is tough advice, but try not to write poor quality materials for your members. If you do, I can guarantee that it'll boomerang on you. You don't need to be perfect; no one is perfect, but try to deliver the best to your members. If you are a good writer then it shouldn’t be a problem. I write in broken English because English is not my first language; this doesn't however mean that I write crap! :) One another thing that you should bear in mind is never to write about the same old thing again and again. I have found this particularly with internet marketing plr articles; most of the plr articles I purchased from firesales as well as membership sites talked about the same old generic stuff the same old way. I used to wonder whether they stole the articles from each other ;)

Whether it is internet marketing or niche PLR articles, too many times I see that the content from PLR memberships is either old information or bad information. Either way it can harm your reputation. Just a few days back I cancelled my subscription to a niche plr membership site because I realized that while its content was not bad, it was not supplying me *THE* content that I needed; still, I had to pay them a certain amount of money each and very month which looked like a complete waste of money to me.

You should always be dynamic. Continue to learn new things about your niche, and write about them. And let me repeat: don't write about the same old basic stuff that everyone else is writing; it won't take you anywhere. People say that internet marketing PLR is dead; I disagree. As long as you offer quality nothing can be dead. The fact that Nathan makes a living from his IM PLR membership is proof enough of that. Stop thinking that you are writing PLR material; instead think that you are writing content from your customers.

I don't know how far I am correct, but I think that there can be two reasons behind the commenter's blanket statements aganst plr writers. 1. Either he has found something that works great for him (in his case, it is freelancing) and so doesn't bother to know about the PLR market because he doesn't need to! He seems to think that any writer who doesn't freelance like him has to be the one without any sense of integrity. 2. Or it can be that he has joined a lot of PLR memberships, and frustrated with the poor quality of content there, thinks that PLR writers cannot do anything better; they cannot be called writers because they sell low quality content for cheap (hence, cheap labor).

I can tell you that there are hundreds of people who think the same way, and it is quite hard to make them believe that there are writers who deliver quality as well, but like I said, if you can deliver quality information over and over again, customers will be beating a path to your door to get hold of it! It has been like this since the time business and commerce started, and this principle not only applies to online businesses, but also to the brick-and-mortar stores. If I receive rotten eggs from my local store, I will make sure that I don't purchase anything from that store again!

Yes yes, I know you want the keys. And now the time has come to tell you about the posts that spurred this week's newsletter. So here is the link to the writer's blog where you can read the comment, and here is the link to the Warrior Forum Post

Best of luck to you and if you have any questions or comments feel free to post them here.

Sick of PLR? Try This

Of late, there have been rife speculations over whether private label rights are really helpful for the buyer, or whether they make money only for the person selling the rights. Now, here is my take on it: the success or failure of the plr (private label rights) material that you purchase, either from WSOs or from membership sites, depends to a great extent on the quality of the material, the amount of effort you put into it, and a host of other factors. For example:

1. Competition: I have purchased plr stuff that target niche markets as well as IM (internet marketing). And you believe it or not, I had far more success with niche plrs than IM plrs. Even though the fact remains that in niches, I am hardly a good writer; in fact some of my articles just suck; still I got thousands of page views and hundreds of click-throughs. Not so with IM plrs, one reason for which is that it is too competitive, but there are some other reasons as well.

2. Bad Marketing Approach: More IMers join IM plr memberships than niche plrs. This is true especially for newbies; I still find it amazing that people would pay for IM plr material, unless the material is of top quality. What I have learned from my article marketing experience is that when you are writing articles to sell your products in IM niche, you are basically selling sales tools to salesmen. Why? Because IMers know very well that your main motive in writing the article is to get the opt-in and/or the sale.

Since most IM plr articles contain the same old rehashed info that had been valid in 2005 but not anymore, it doesn't work in IM. It is NOT that plr articles won't work in IM as such. In IM, when you write articles, you need to give people some breakthrough, actionable content to get the clicks. You cannot get away with the plain, old junk. You need to impress them hugely with your article. So, as long as your plr article contains breakthrough info, you should get the traffic anyway. Unfortunately, this is not always the case.

3. Compare this with niche plrs. People in niche markets look upon your articles as helpful information written to genuinely help them. They are already suffering from some pain and when they read your article, they don't bother whether it is some old information or new information; they don't bother whether you can write like Shakespeare or not; as long as you give them some useful information, you can be rest assured of the click throughs and traffic. In fact, I had more page views with niche articles than the IM ones.  
 
4. Four plr memberships I highly recommend: All is however not lost for those who are seeking good plr material for IM niche. Towards the beginning of this year, I stopped purchasing IM plrs and cancelled almost all the plr memberships, except four:

A) Nathan Johnson's PlrProductsParadise: I call it P3. It is run by my good friend Nathan Johnson (whom I call Nate) and the main USP of the site is that the plrs put up in this site really contain some very breakthrough information. The reason behind this is not hard to guess - Nathan is smart enough to realize that hiring ghostwriters is not a suitable option as far as IM plr is concerned, so he himself writes all the plr articles and reports (he is a prolific writer anyway). I highly recommend you join this site. You can actually see my testimonial on that site's sales page. I don't usually give testimonials unless I am overtly impressed with something, and keep in mind that it is not too easy to impress me :)

B) Alice Seba's All Private Label Content: Maybe the content is ghostwritten, but the content is always top notch. Recently I got plr materials in subjects I want to explore even further, such as podcasting, Web 2.0, etc. With Alice's site, I don't look so much as to 'monetize' the plr stuff as to learn from them. Don't laugh at me; there is always something to learn from the plr stuff these ladies put up every month.

C) Turbo Membership: If you are looking for plr softwares and scripts then look no further. Turbo Membership has many great features, but what I really look forward to each month is one cool plr script that John adds each month to this ever growing membership site. Honestly, the scripts are themselves so good that more often than not, I end up using them myself. As an example, I use the Turbo Newsletter Manager script for hosting the issues of my NuttieViralizer newsletter. Again you can see my testimonial for the membership on the sales page.

D) EasyPLR: Easyplr.com is not a membership site. It sells a series of PLR reports and articles, all individually priced like an a la carte menu. You get to choose what you need. Just pick your favorite reports and/or articles and pay for the same at checkout! No long-term commitment necessary on your part. The material they supply is of course top notch, but what I like most about them is that their PLR packages are not oversold to hundreds of members; instead they usually sell about 50-100 copies of each article pack and report. Hence, you don't need to bother about competition.

There you have it: I have mentioned 4 plr sites to you that I myself use. My point here is not to sell you something and earn fast commissions, but to show you that every cloud has a silver lining. When people say that plr is dead, consider it only as a half truth because as soon as something is dead, another thing is born.