15 thoughts on “2nd BOMB From FTC-New Rules for Affiliate Review Sites!

  1. Again new FTC rule???? Oh! I was not aware of this. Thank you Arindam for such a clear explanation. Going to change blogs again.It's strange that they need Disclosure to be in colored text and above the fold.

  2. Hi Arindam,

    Thank you for the thorough post. You did your homework.

    I also appreciate your tips on how to fix WP blogs.

    I have a couple of questions.

    1. Do you link from all of your other websites to this websites' disclosure statement?

    2. Where can I get a disclosure written as well as yours?



  3. Arindam, that was anything but boring.

    I like your 'how to do these techie things' articles that explain the steps... simply!


  4. Arindam,

    It seems that the disclosure rules as specified above is the interpretation of a merchant and not necessarily what the FTC requires.
    If indeed there is a requirement to state that "they have tested the product", that would put 99% of prospective affiliates out of business.
    Indeed, Steven Wagenheim in the WF is saying that the new(old?)rules are not enforceable, so there!

    1. @Wai

      Maybe you are right. But notice this text at the very beginning of the email sent by the Affiliate manager:

      "Earlier this week I told you that we are making some changes to our affiliate policies. The first and biggest change is required by the FTC. They informed us that our review affiliates (that is any affiliate doing a review of our course on their site) were not in compliance. Literally, not a single one. That sure took us by surprise!"

  5. Fantastic information and resources. Theses should make it a lot easier to meet the new rules. However it would be nice to see a few more examples of the correct wording for this notification. I ha ve seen a couple and they seem a little too limited to meet the requirements.

  6. Awesome post Arindam! Now we should just have an affiliate disclaimer as a header image, details about the disclaimer in the sidebar starting above the fold running down to the footer where we will have the full disclosure in 6 different languages for the 'unable to translate' unfortunate few and finally a downloadable PDF of the entire 12 page affiliate disclaimer available from an unblockable pop-up that appears upon site entry to force everyone to take and save a copy for future reference!!!!!!

    I have given up on the whole affiliate thing. I make mini sites, buy a product (or have one made)for the site and sell MY OWN STUFF. Affiliate review sites are a good source of one-off sales for the quick buck but the way the FTC has been going the whole affiliate thing is just going to get worse.

    Let's face it, they are jealous! The FTC boys are sitting around doing their mundane jobs in their ugly little cubicles hating the fact that IMer's can simply write a review of something, put a link for it in their review and BAMM, make instant cash without the cubicle!

    Jealous people can be very mean and remain that way for a long time. When the jealous ones are making the rules, we lose.

  7. I need to change a lot of blogs. Complete affiliate marketing is going tough day by day. Who knows what will be next rule from FTC.. Anyway thank you for explaining the complete process.

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